We’ve all done it.
We’ve all bought clothing or accessories that look good the first few times,
but then, after a few uses, they lose their initial glamour and sometimes even
their shape and color.
It’s a treacherous
cycle. It kind of reminds of when Cinderella’s dress disappeared and turned
into the sad pink dress her stepsisters tore and threw dirt on. If we use a car
analogy, it’s like when the car salesman sells you a shiny, luxurious car that
then turns out to be a lemon, breaking down after only a few miles.
Here at Shoppingberg,
our staff has encountered many Cinderella dresses and plenty of lemons
(figuratively, that is). We bought from the sale racks and the Forever 21s for
many reasons, but the end result was always the same: We fell in love with our
purchases, wore them a few times, and then had to buy new clothes because that
$24.99 dress or button-up didn’t last as long as we had hoped.
The
Day We Found Cost Per Wear
One day, we decided to
break the cycle and truly invest in the clothes we wore, justifying it by using
something called the cost per wear theory. This is the breakdown: You invest in
high quality, more expensive clothes and accessories, and actually end up
spending less money over time.
There’s actually a
formula behind this that Zady
explains pretty well. First, think about how often you’ll wear your
new piece of clothing or accessory. Once you have that number, multiply it by
12 (for the months of the year) or 6 (if it’s a seasonal item like a sweater)
or however long you think the item will last. Next, multiply that by the number
of years you think you’ll use it and keep it in your closet. Finally, divide the
cost of the item by that number and you’ll get the cost per wear.
And here’s our math for
the Cochni
7760 Orange Woven Leather Tote: 15 x 6 x 2 = 180. $249
(Shoppingberg price)/180 = $1.38 cost
per wear.
It turns out that the
more expensive something is, the lower the cost per wear because you’re likely
to use the item for a longer period of time. Why? Because higher-cost goods
tend to be more sturdy, and your brain tells you to get the most out of
something you paid more for.
It’s
Normal for It to Hurt a Little
Now, the first time
many of us here tried out the cost per wear theory, it hurt. Some of us had
never spent more than $50 on shoes or more than $100 on a bag.
To give an example,
think of this: You buy a $24.99 dress that you expect to get maybe 4 uses out
of (it wasn’t made very well but you’re sure it’ll last for a little while).
That’s 4 (the number of times you’ll wear your new dress) times 1 (the amount
of time/months it will probably last) times 1 (the number of years it will stay
in your closet). Divide the cost of the item and you get your cost per wear: $6.24.
If you buy a $100
dress, the cost-per-wear will be significantly lower because your dress will be
made with higher-quality materials and will last longer. Here we go: 4 (uses
per month) times (6 months if it’s a seasonal dress) times 2 (the years it will
be in your closet). You get 48. 100 divided by 48? That’s only $2.08 cost per wear.
Spending $100 instead
of $24.99 will hurt in the beginning, people. But it’s really a better
investment in the end.
We’re
Savers, So We Created Shoppingberg
Call us selfish or cheap,
but after we discovered cost per wear, we still wanted to save more. We loved
the idea and applied it (our heart rate didn’t speed up when we saw the sale
sections anymore), but we wanted to get the same designer products at cheaper
prices.
And so we created
Shoppingberg. We envisioned Shoppingberg to be the best of both worlds: designer products at affordable prices.
Thanks to a lot of hard work (and haggling), we’ve managed to create the store
we always dreamed of.
We know you’ll love
shopping with us, not only because you share our passion for a good deal, but
also because you want to make a good investment with your hard-earned money.
That’s what we want, too. We care about our customers and we’re tired of seeing
people ripped off on clothes and products that won’t last a month.
Shoppingberg is here to be
the fairy godmother to your Cinderella. We’ll give you a product that will last
for years, not just a few weeks. We won’t sell you anything that’s not 100
percent authentic, so you can be absolutely sure your math is right. Take a
peek and let us know what you think!
Everything about the jacket seemed fine. Quality leather, fit, color etc.The style is classic, yet modern, timeless, casual and very cool. High quality and very well crafted/constructed. Designer jackets
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