Friday, November 20, 2015

Must-Have of the New Year: A Little Black Wallet

Black is a must-have for all occasions, but after people buy their black leggings, black sweaters and black everything, they sometimes forget about one of the most important things: their wallet.

Your wallet is something unlike the rest of your wardrobe. You carry it every day, no matter the season, and can keep it in your bag for months. Some people have been known to carry a wallet around for years despite the scuffs and stains. However small, a wallet is still part of your outfit and having a classy wallet can complete your look.

To help you look the best you can, we’ve chosen the Kate Spade Black Neda Alexander Avenue Wallet. This perfect little black wallet will last for the seasons and years to come and ensure you look like the timeless New York Woman.

The Kate Spade Black Neda is both a basic piece and a transition piece and is perfect when trying to change your wardrobe from day to night. This Black Neda features ostrich embossed patent leather, ensuring your wallet will last for years, and capital Kate Jacquard lining for an extra touch of class.

The Black Neda is perfect to carry around as a standalone and also perfect to just stick in your bag and use it when you need it. The ostrich embossed leather adds sleekness to any outfit. It’s ideal for edgy and classic looks alike. Pair it with some leggings or skinny jeans and flowy top for that effortlessly classy air. Or, pair it with a leather jacket and leather boots to be daringly edgy.

As far as functionality is concerned, the Black Neda is perfect for those who carry credit cards, membership cards and everything else in their wallets. It has 12 credit card slots, two billfolds and a zipper compartment for spare change. On the other hand, if you’re a neat person, the Black Neda will help you maintain order in your life.

Kate Spade has always been a brand for the modern woman. It debuted in 1995 with six silhouettes, all timeless and utilitarian. Today, Kate Spade is one of the most coveted brands around and includes handbags, wallets, jewelry and clothing.

It used to be said that people were in need of Chanel in their life. Nowadays, we think you need some Kate Spade. Start off with the Black Neda. It’ll live in your closet for years and serve as the perfect finishing touch for any outfit. Best of all, Shoppingberg offers a super low price (only $179) on this classic accessory, so you can nab it for next to nothing! Shop our entire selection of Kate Spade bags and wallets here.

Wednesday, October 28, 2015

How Coach Influenced Half a Century of Fashion (And Counting)

No one would have guessed that a purse based on a baseball glove could look so good. But Miles Cahn, one of Coach’s founders, had a hunch. More than half a century and billions of dollars later, it seems that Cahn had the right idea.

Coach is one most renowned fashion houses in the U.S. today for one simple reason: It taught us the importance of classics and craftsmanship. Although the brand has evolved throughout the years, embracing the logo craze of the 2000s and adding color to its line, it has remained faithful to classic shapes and styles. By doing this, it has influenced other fashion houses to always keep a classic spirit in their collections.

At Shoppingberg, we love Coach and the commitment to classic beauty it represents, which is why we chose to feature the Coach brand in our first designer profile. These profiles are meant to teach you more about the brands we feature and give you an idea of about why we carry their products in our store. The short answer is this: We believe craftsmanship and high quality materials will give you a more beautiful and longer lasting product that will stay in your closet for years.

From a Baseball Glove to a Handbag

The brand started in New York in the 1940s as a small manufacturer of leather goods, including wallets and billfolds. In 1946, Miles Cahn, now considered one of Coach’s founders, joined the company and eventually took it over. He had his eureka moment in the 1960s when he noticed that the leather in baseball gloves became soft and flexible with use.

His wife Lillian had the idea to add handbags to the company’s repertoire (because women are the geniuses behind all great ideas, of course) and thus the Coach as we know it was born. The company started out producing 12 exquisitely made tan leather handbags that were noticeably different than others on the market at the time. Instead of cardboard bags stapled with leather, Coach bags were made entirely of leather. They also featured impeccable stitching, like what you would find in a baseball glove.

The Classic Handbags We Know Today

In the late 1960s, Coach started to experiment and developed some of the classic purses that have ridden the trend waves throughout the years, such as the structured bucket bag and the fringe bag. Part of this was due to the hiring of Bonnie Cashin, a designer who was considered a pioneer in American sportswear for her use of leather, wool and jersey in her designs. 

Among other things, Cashin developed the signature brass hardware used on Coach handbags and duffle bags.

The 1970s saw Coach gradually experimenting with color, many of which we still see on designer palettes today. These colors included leather in navy, purple, green and pink. The company also experimented with design, releasing clutches with fringe trim. Throughout all this experimentation, Coach continued to produce its classic line, including the tan leather Duffle Sac bag.

Coach Through the Ages

The 1970s and ‘80s not only saw the rise and fall of hippie culture; it also saw a change for Coach. The Cashins sold the company to the Sara Lee Corporation and Lew Frankfort came in as CEO. Under Frankfort’s tenure, Coach expanded rapidly, seeking to increase the repertoire of products that bore the Coach name. It also diversified its target audience, for instance, making lighter leather goods for women who lived in the south.

Frankfort also introduced the concept of affordable luxury, which is one of the cornerstones of the Coach brand today. This concept targeted people who wanted luxury and high-quality items but did not want to pay outrageous prices.

Finally, Frankfort created Coach’s modern logo, presiding over the unveiling of the Coach double C design.

The Modern Coach

Coach has left a mighty big footprint in the fashion world, and signs show it’s only growing in might. One of the main reasons Coach has been so successful is that it introduces a design, makes people fall in love with it, and then re-releases the design every few years, often with a new twist.

These designs last, and they make women feel beautiful. The lesson here: It pays to stick to your roots and to respect the classics.

For those of you who are Coach junkies or for those interested in exploring Coach, here are some of our classic Coach picks perfect for any decade:

The Mini Ruby Crossbody is very similar to the 1970s Penny Classic and the penny candy-colored crossbodies that flooded Coach’s collections. Perfect to add a bit of class to any outfit and to move efficiently if you’re running around.

The Cora Domed Satchel is an homage to the ‘90s and is very similar to the Winnie Top Handle bag, which was released in the classic black and nude leather. This bag is perfect to add a bit of personality to an outfit and is easy to carry around.

Shop our entire Coach collection today and carry a piece of history with you—for less!

Tuesday, September 8, 2015

The Cinderella Dress and the Lemon: Designer Fashion and Cost Per Wear

We’ve all done it. We’ve all bought clothing or accessories that look good the first few times, but then, after a few uses, they lose their initial glamour and sometimes even their shape and color.

It’s a treacherous cycle. It kind of reminds of when Cinderella’s dress disappeared and turned into the sad pink dress her stepsisters tore and threw dirt on. If we use a car analogy, it’s like when the car salesman sells you a shiny, luxurious car that then turns out to be a lemon, breaking down after only a few miles.

Here at Shoppingberg, our staff has encountered many Cinderella dresses and plenty of lemons (figuratively, that is). We bought from the sale racks and the Forever 21s for many reasons, but the end result was always the same: We fell in love with our purchases, wore them a few times, and then had to buy new clothes because that $24.99 dress or button-up didn’t last as long as we had hoped.

The Day We Found Cost Per Wear

One day, we decided to break the cycle and truly invest in the clothes we wore, justifying it by using something called the cost per wear theory. This is the breakdown: You invest in high quality, more expensive clothes and accessories, and actually end up spending less money over time.

There’s actually a formula behind this that Zady explains pretty well. First, think about how often you’ll wear your new piece of clothing or accessory. Once you have that number, multiply it by 12 (for the months of the year) or 6 (if it’s a seasonal item like a sweater) or however long you think the item will last. Next, multiply that by the number of years you think you’ll use it and keep it in your closet. Finally, divide the cost of the item by that number and you’ll get the cost per wear.

 Here’s our math for the Kate Spade Bryce Flicker in Black: 20 (how many times you’ll use the bag) x 12 (number of months you’ll use it) x 2 (years you think it will be in your closet) = 480. $159 (cost of bag on Shoppingberg)/480 = $0.33 cost per wear. Your mileage may vary, but we think that’s a pretty great deal!
And here’s our math for the Cochni 7760 Orange Woven Leather Tote: 15 x 6 x 2 = 180. $249 (Shoppingberg price)/180 = $1.38 cost per wear.

It turns out that the more expensive something is, the lower the cost per wear because you’re likely to use the item for a longer period of time. Why? Because higher-cost goods tend to be more sturdy, and your brain tells you to get the most out of something you paid more for.

It’s Normal for It to Hurt a Little

Now, the first time many of us here tried out the cost per wear theory, it hurt. Some of us had never spent more than $50 on shoes or more than $100 on a bag.

To give an example, think of this: You buy a $24.99 dress that you expect to get maybe 4 uses out of (it wasn’t made very well but you’re sure it’ll last for a little while). That’s 4 (the number of times you’ll wear your new dress) times 1 (the amount of time/months it will probably last) times 1 (the number of years it will stay in your closet). Divide the cost of the item and you get your cost per wear: $6.24.

If you buy a $100 dress, the cost-per-wear will be significantly lower because your dress will be made with higher-quality materials and will last longer. Here we go: 4 (uses per month) times (6 months if it’s a seasonal dress) times 2 (the years it will be in your closet). You get 48. 100 divided by 48? That’s only $2.08 cost per wear.

Spending $100 instead of $24.99 will hurt in the beginning, people. But it’s really a better investment in the end.

We’re Savers, So We Created Shoppingberg

Call us selfish or cheap, but after we discovered cost per wear, we still wanted to save more. We loved the idea and applied it (our heart rate didn’t speed up when we saw the sale sections anymore), but we wanted to get the same designer products at cheaper prices.

And so we created Shoppingberg. We envisioned Shoppingberg to be the best of both worlds: designer products at affordable prices. Thanks to a lot of hard work (and haggling), we’ve managed to create the store we always dreamed of.

We know you’ll love shopping with us, not only because you share our passion for a good deal, but also because you want to make a good investment with your hard-earned money. That’s what we want, too. We care about our customers and we’re tired of seeing people ripped off on clothes and products that won’t last a month.

Shoppingberg is here to be the fairy godmother to your Cinderella. We’ll give you a product that will last for years, not just a few weeks. We won’t sell you anything that’s not 100 percent authentic, so you can be absolutely sure your math is right. Take a peek and let us know what you think!